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Spink Telecom Consultants Ltd

CRM Strategy


This much hyped, much talked about and much misunderstood subject is fundamentally important for any business that intends to grow, especially during a period of slow economic growth. It is essential that your business is focussed on what your customers want. What is your CRM strategy?

  • Have you examined your customer facing services recently?
  • How well does your front office communicate with your back office, supply chain and partners? Are you aware of technologies that can integrate disparate database and directory information?
  • Are there gaps and delays in the flow of information? When did you last map business processes and check customer satisfaction?
  • Has your company recently expanded or contracted?
  • If so, how has this affected your customers? Do they receive the same service, better or worse?
  • Do you have new staff who merged from another company that you have recently taken over? How do they get on with existing staff? Do you have a change management programme?
  • Are the changes being reflected in their attitude towards customers, for better or worse? Do they need training?
  • Are your processes consistent throughout the newly merged business?
  • If not, how will you go about ensuring that they are?
  • Is your technology running on a common platform or are communications slowing everything down?
  • Do you have performance indicators?
  • If you have a CRM strategy in place, who is managing each individual project and who is coordinating the whole?
  • Do you have the right infrastructure to support CRM requirements
  • Is everyone behind the proposals?
  • Where should you begin?

If you begin with Spink Telecom Consultants, you will have a better chance of success than those who do not. We will set out a strategic blueprint for each element of your strategy, and help you to ‘win over’ staff. A key ingredient of successful CRM is that everyone is on board and recognises their role; if they are not, you will fall at the first fence.

Call us now on 01737 242400 for an informal discussion or to arrange a meeting

 
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